Opinionated

I am a 30-year-old independent male living in metropolitan. One fine day while riding a two wheeler as a pillion, unfortunately my right-leg hit the helmet hook very harshly. But, within minutes a sigh of relief came my way and I had moved on as though nothing has happened unnoticing that the problem was imminent. Couple of weeks later, to my panicky, health-oriented, modern-day young brain, what came as a shock was a circled blood clot, little above the ankle and somewhat distant from the knee. That's it! Without a second thought, like any other current-day youngster, I started Googling the diagnosis process. Indeed, I had spent almost a day researching on it only to find out it was a certain kind of ailment which is normal in 30-60 aged people who are not at all into regular exercise - which I am not. Irrespective of the known fact that that particular ailment will not develop in my kind of persons - workout habituated; unknowingly I was stressed and went into sleep deprivat...

Walking by the street gazing at an empty billboard, did you ever go blank wondering what it could be? Don’t stop. Read the line at the bottom or scan the quadcode given on that billboard with your smartphone to welcome some unknown guests on your mobile screen that will guide you through a promotional campaign. Taking a clue from that, it is apparent that organizations today seem adept in adapting the path breaking promotional aspects while communicating the brand message; clear and out-of-the-box. They seem to have found a perfect meaning for putting the customer in the centre. Whatever they are trying, they are pitching it big for customer experience. If at all the promotions are to be online, they are banking big on the customer interaction/participation. With cross-Media, display, mobile, search, social, video, et al and with trending promotional techniques like smart applications, games, augmented reality banners, events, organizations, now, have numerous ways to rea...

 “Creative advertising redefined with a slice of emotional values” apparently, has become a regular phenomenon in Indian advertisement context of late. Considering many recent advertisements produced in India – across varied product segments – which have tried to portray the relation between sisters and brothers, husband and wife, and between old age couple, the Indian advertising industry seems surely at its best in utilizing the humane emotional values.  For instance, gone Diwali 2012, big brands like Tanishq and Cadbury had lent their share in patting the emotional values of the middle age couple and the most abandoned section of Indian society during festivities, the bachelors/working professionals who stay away from home. While the former pitched its solitaires business with ‘ One Love ’ campaign through a satiric vernacular situation between middle-age couple, the latter brought-in the abandoned feeling of a phirangi (foreigner) at his workplace in India (made ...

MRF sculpted logo MRF (formerly Madras Rubber Factory, at present Manorama Rubber Factory), has crossed Rs. 10, 000 Crore turnover becoming the first Indian Tyre manufacturer to achieve the well deserved milepost. The growth in the revenues are evidenced through the recent press release by the biggest vehicle Tyre manufacturer from India. Addressing to the press conference on Monday in Chennai, the Chairman and Managing Director of MRF, K.M Mammen has announced the company has crossed Rs. 10,000 Crore turnover comfortably yet facing the challenging 2010. According to the press release, MRF has seen 30% more compared to the last year's. In 2010, MRF has registered it's net worth as Rs. 8,080 Crores which now has been increased to Rs. 10,000 Crore for 2011. Exulting over the achievement, the MRF Chairperson, Mr. Mammen has said the revenue is a good mix from original equipment manufacturers who have given 20 percent along with exports of 10 percent and 70 percent from ...

Mumbai Dabbawala's on strike and happy to support Anna Hazare fasting If it's Mumbai, the first thing we obviously get on our mind is Mumbai Dabbawala but after the much famous 'Vada pav', a delicious Indian snack. Today, on Friday 19th August 2011, the hereditary has broken. Making their stand proven for Anna Hazare, the Mumbai Dabbawala's after 120 years of long lasting work, have halted their service of quality food at very nominal price to numerous Mumbaikars. It's obvious to think twice while you are leaving your work after a long gap. But nothing seems that sort has affected Mumbai Dabbawalas' confronting the challenge and indeed the responsibility to support Mr. Anna Hazare, a social activist who made his stand proved for indefinite fast following Gandhian ways of protesting. It's shocking to hear Mumbai Dabbawala's have stopped working after 120 year's of long standing work. It has been proved they are with less than 1 percent o...