Opinionated

A need arises The time is completely recession proof, but the business is not – for being a reeler through the financial meltdown. In this scenario, the best possible solution or in fact a challenge for any organization was cutting down the costs and expenditure; operational and personnel as well. During these unexpected doldrums, putting up oneself against the changing market conditions, either adapting new technologies or embracing the competitive efficiency, has also been an immediate requirement to safeguard one’s business targets. How cost-effective companies confronted this situation is our discussion here. A marketing tool evolves Within a tight budget that too targeting a technologically advanced target audience, though it took a little momentum get on with new improvements, marketers have started being with audience round the clock not at their door fronts but on their fingertips. With the social networking on rise (thanks to Facebook, Twitter, Linkedin), mark...

Perhaps most of us could have read/heard a news item ' Panda slaps 10 year old original eCommerce content site ,' couple of years ago. Well, dug deep into the topic and having gone through the comment section we have learned that that ecommerce website marketer practiced some of the black hat SEO techniques that of keyword stuffing (at the bottom of the page) written exclusively for search engines instead of end user preferences. However, those practices are now rectified, if, at all, you would try to go through. Having that example discussed, we can imagine what could be the worst nightmare of an ecommerce website marketer; their portal coming under the claws of google algorithms. In that perplexed state, which should be the ecommerce website marketer’s first target, algorithm updates, or end user preferences? What practices should the marketer be following? Either periodic change of google algorithms or ever-changing customer preferences, the ecommerce website should be ...

I am a 30-year-old independent male living in metropolitan. One fine day while riding a two wheeler as a pillion, unfortunately my right-leg hit the helmet hook very harshly. But, within minutes a sigh of relief came my way and I had moved on as though nothing has happened unnoticing that the problem was imminent. Couple of weeks later, to my panicky, health-oriented, modern-day young brain, what came as a shock was a circled blood clot, little above the ankle and somewhat distant from the knee. That's it! Without a second thought, like any other current-day youngster, I started Googling the diagnosis process. Indeed, I had spent almost a day researching on it only to find out it was a certain kind of ailment which is normal in 30-60 aged people who are not at all into regular exercise - which I am not. Irrespective of the known fact that that particular ailment will not develop in my kind of persons - workout habituated; unknowingly I was stressed and went into sleep deprivat...

Walking by the street gazing at an empty billboard, did you ever go blank wondering what it could be? Don’t stop. Read the line at the bottom or scan the quadcode given on that billboard with your smartphone to welcome some unknown guests on your mobile screen that will guide you through a promotional campaign. Taking a clue from that, it is apparent that organizations today seem adept in adapting the path breaking promotional aspects while communicating the brand message; clear and out-of-the-box. They seem to have found a perfect meaning for putting the customer in the centre. Whatever they are trying, they are pitching it big for customer experience. If at all the promotions are to be online, they are banking big on the customer interaction/participation. With cross-Media, display, mobile, search, social, video, et al and with trending promotional techniques like smart applications, games, augmented reality banners, events, organizations, now, have numerous ways to rea...

 “Creative advertising redefined with a slice of emotional values” apparently, has become a regular phenomenon in Indian advertisement context of late. Considering many recent advertisements produced in India – across varied product segments – which have tried to portray the relation between sisters and brothers, husband and wife, and between old age couple, the Indian advertising industry seems surely at its best in utilizing the humane emotional values.  For instance, gone Diwali 2012, big brands like Tanishq and Cadbury had lent their share in patting the emotional values of the middle age couple and the most abandoned section of Indian society during festivities, the bachelors/working professionals who stay away from home. While the former pitched its solitaires business with ‘ One Love ’ campaign through a satiric vernacular situation between middle-age couple, the latter brought-in the abandoned feeling of a phirangi (foreigner) at his workplace in India (made ...