Opinionated

As the demand for redundant content is high on rise every minute, the production of the same should be abundant preferring quality over quantity, strategy over urgency and should be reactive over proactive.   It is not how vast one’s web portal is, but how accurate the information it provides will decide the longevity of any web portal in this internet-ruling era. Amid many content-rich web portals – irrespective of the metrics they are basking in, marketers apparently seem comfortable in pushing their message into the mind-sets of mouse-potatoes like never before, but does their (marketers) processes en route, actually, qualified enough for a nonpareil content marketing conduct? Perhaps, a big NO would pop up without a doubt. Of course, having so much of yellow journalism, so dreadful nick-of-the-moment developed materials (articles, write-ups), and so unplanned content generation and so and so - there are many issues to pin-point on. Where it went wrong? Well, as...

A need arises The time is completely recession proof, but the business is not – for being a reeler through the financial meltdown. In this scenario, the best possible solution or in fact a challenge for any organization was cutting down the costs and expenditure; operational and personnel as well. During these unexpected doldrums, putting up oneself against the changing market conditions, either adapting new technologies or embracing the competitive efficiency, has also been an immediate requirement to safeguard one’s business targets. How cost-effective companies confronted this situation is our discussion here. A marketing tool evolves Within a tight budget that too targeting a technologically advanced target audience, though it took a little momentum get on with new improvements, marketers have started being with audience round the clock not at their door fronts but on their fingertips. With the social networking on rise (thanks to Facebook, Twitter, Linkedin), mark...

Perhaps most of us could have read/heard a news item ' Panda slaps 10 year old original eCommerce content site ,' couple of years ago. Well, dug deep into the topic and having gone through the comment section we have learned that that ecommerce website marketer practiced some of the black hat SEO techniques that of keyword stuffing (at the bottom of the page) written exclusively for search engines instead of end user preferences. However, those practices are now rectified, if, at all, you would try to go through. Having that example discussed, we can imagine what could be the worst nightmare of an ecommerce website marketer; their portal coming under the claws of google algorithms. In that perplexed state, which should be the ecommerce website marketer’s first target, algorithm updates, or end user preferences? What practices should the marketer be following? Either periodic change of google algorithms or ever-changing customer preferences, the ecommerce website should be ...

I am a 30-year-old independent male living in metropolitan. One fine day while riding a two wheeler as a pillion, unfortunately my right-leg hit the helmet hook very harshly. But, within minutes a sigh of relief came my way and I had moved on as though nothing has happened unnoticing that the problem was imminent. Couple of weeks later, to my panicky, health-oriented, modern-day young brain, what came as a shock was a circled blood clot, little above the ankle and somewhat distant from the knee. That's it! Without a second thought, like any other current-day youngster, I started Googling the diagnosis process. Indeed, I had spent almost a day researching on it only to find out it was a certain kind of ailment which is normal in 30-60 aged people who are not at all into regular exercise - which I am not. Irrespective of the known fact that that particular ailment will not develop in my kind of persons - workout habituated; unknowingly I was stressed and went into sleep deprivat...

Walking by the street gazing at an empty billboard, did you ever go blank wondering what it could be? Don’t stop. Read the line at the bottom or scan the quadcode given on that billboard with your smartphone to welcome some unknown guests on your mobile screen that will guide you through a promotional campaign. Taking a clue from that, it is apparent that organizations today seem adept in adapting the path breaking promotional aspects while communicating the brand message; clear and out-of-the-box. They seem to have found a perfect meaning for putting the customer in the centre. Whatever they are trying, they are pitching it big for customer experience. If at all the promotions are to be online, they are banking big on the customer interaction/participation. With cross-Media, display, mobile, search, social, video, et al and with trending promotional techniques like smart applications, games, augmented reality banners, events, organizations, now, have numerous ways to rea...