Opinionated

The brief that we have received is not definite: Creative team The inputs we have shared are all what we were given: Ad Sales Team This is what the client gave and at present, they are unavailable for talk: Media Agency It (the output) is exactly the opposite of what we are looking for: Client. If not so often, most of the times we get to hear some of the above conversations go on between respective teams in advertising / media agencies. What could be the probable consequences: creative agencies juggling between multiple retakes;  the perplexed creative team with loads of pressure and unclear communication as with what to be conveyed and  at the tail end a vexed up account/client unsatisfied with output.  In the entire process, the essence of advertising – the creativity would be at the risk of being adulterated. For all this mess or confusion as we put it, the reason could be unreasonable increasing of communication channels or layered communication....

Early in this century, the telecommunication industry was given a push with the advent of mobile phones, which stormed every one of our lives, giving us the leisurely pleasure to communicate with our loved ones while on the go. As it continued to grow up as a necessary commodity, with more and more up-gradations and add-on features, it has raised some concerns among people. Some are claiming that it has been pushing its boundaries more into our personal lives distancing the persons next to us rather than the opposite. However, mobile phones, as part of telecommunication industry itself, accept it distances the opposite, in their physical absence; more than it distances the ones next to us is what some are arguing. What could be the mutual point? Back in 2001, during the graduation days, I had a privilege to see one of my friends carrying the rock solid 8-inch long Nokia mobile phone. At that time, we had only one handheld among eight of us. We would utilize it only in emergencies...

Stepping out? Watch out for a good sign (shakun). What percent are you expecting this academic year? Heard you are planning a new business set up. How soon would you like it to be at breakeven? Do not welcome evil with a black dress on the festive season! Having grown up amidst many customs and systems all through the life, since the very first step on this earth, for being an Indian specifically I have been hearing all those imperatives whenever I am scheduled to embark on a particular task; thinking of the results before even taking a first step. The thoughts have been programmed to think of the results right at the pillar stone. Wings were locked with the winds of expectations. For 33 years now, I have walked every minute practically with the fear of what would be the outcome than being cognitive of what could be the first step. I have realized that in fact the seeds of negative thought process were sown all this while have grown to their ugliest shape juxtaposin...

Dear Election Commission of India (ECI) first let me apologise that I could not utilize my vote, my only right to define the future of the largest democracy on the earth, in 2014 Indian elections. I am sorry all the Telugu people for not being part of a mission called divisive forces’ eradication. I am sorry all Indians that I could not walk along with you to oust the ancestry politicians. I feel ashamed that I did not vote against a scamster worth of more than Rs. 5,000 crores. I curse myself for not helping a good administrator, who raised the bar of Andhra Pradesh in international circles, to come over the odds. I am crying deeply for not showing the Italian woman, who screwed up my state, her original ground, my foot. In addition, I stand helpless to extend my hand for development spearheaded Modi government.  Why couldn’t I cast my vote? Enough with apologies. Dear ECI, I would also like you to know the reason behind my failure in defining my future. Though it so...

Revolution is a process that affects perspectives, perceptions, practices, and hence the outcome. When that actually occurs, the duty of turning it for betterment lies in the hands of people who go through it on a personal front. One such revolution that made ‘the writers’ in the corporate world carry forward the legacy of organizational writing and at the same time swiftly embrace new technologies, practice new methodologies, take up new challenges, and cut short the time they would spend on drafting, developing and publishing the communication materials is the invention of the computer. The invention has changed his role from mere a language expert to a 2.0 or 3.0 technology savvy. It has forced the otherwise soft soul, creative, and facetious writer, to become a suave technology expert learning new tools of the trade and aligning them with proven old methodologies and procedures while spreading the message with utmost lucidity. Depicted and mentioned here is a comparison between so...

Almost ten years into professional life, having been answering twenty to thirty interview calls per year on an average, the question which I still feel the toughest in an interview is “Why should we hire you?” It has always been a puzzle since the time I started my career: Should I start answer it with the subject matter qualifications or should I get along explaining personal strengths I possess? I found there is no perfect answer; as it is apt to say, the situation demands the type of response. But for the most times, as I think, one should start answering this question by discussing their strengths and weaknesses clubbed with anecdotes to give the bigger picture of themselves, so that making an interviewer’s job less hectic. In simple, I would say practice picking up keywords with respect to strengths and weaknesses that mentioned in your portfolio (to make employers know a little more on some of your important characteristics and how are they going to help their organizati...