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3 strengths that answer why should we hire you?

Almost ten years into professional life, having been answering twenty to thirty interview calls per year on an average, the question which I still feel the toughest in an interview is “Why should we hire you?” It has always been a puzzle since the time I started my career: Should I start answer it with the subject matter qualifications or should I get along explaining personal strengths I possess? I found there is no perfect answer; as it is apt to say, the situation demands the type of response. But for the most times, as I think, one should start answering this question by discussing their strengths and weaknesses clubbed with anecdotes to give the bigger picture of themselves, so that making an interviewer’s job less hectic. In simple, I would say practice picking up keywords with respect to strengths and weaknesses that mentioned in your portfolio (to make employers know a little more on some of your important characteristics and how are they going to help their organizati...