The brief that we have received is not definite: Creative team The inputs we have shared are all what we were given: Ad Sales Team This is what the client gave and at present, they are unavailable for talk: Media Agency It (the output) is exactly the opposite of what we are looking for: Client. If not so often, most of the times we get to hear some of the above conversations go on between respective teams in advertising / media agencies. What could be the probable consequences: creative agencies juggling between multiple retakes; the perplexed creative team with loads of pressure and unclear communication as with what to be conveyed and at the tail end a vexed up account/client unsatisfied with output. In the entire process, the essence of advertising – the creativity would be at the risk of being adulterated. For all this mess or confusion as we put it, the reason could be unreasonable increasing of communication channels or layered communication....
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