As the demand for redundant content is high on rise every minute, the production of the same should be abundant preferring quality over quantity, strategy over urgency and should be reactive over proactive. It is not how vast one’s web portal is, but how accurate the information it provides will decide the longevity of any web portal in this internet-ruling era. Amid many content-rich web portals – irrespective of the metrics they are basking in, marketers apparently seem comfortable in pushing their message into the mind-sets of mouse-potatoes like never before, but does their (marketers) processes en route, actually, qualified enough for a nonpareil content marketing conduct? Perhaps, a big NO would pop up without a doubt. Of course, having so much of yellow journalism, so dreadful nick-of-the-moment developed materials (articles, write-ups), and so unplanned content generation and so and so - there are many issues to pin-point on. Where it went wrong? Well, as...
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