Walking by the street gazing at an empty billboard, did you ever go blank wondering what it could be? Don’t stop. Read the line at the bottom or scan the quadcode given on that billboard with your smartphone to welcome some unknown guests on your mobile screen that will guide you through a promotional campaign. Taking a clue from that, it is apparent that organizations today seem adept in adapting the path breaking promotional aspects while communicating the brand message; clear and out-of-the-box. They seem to have found a perfect meaning for putting the customer in the centre. Whatever they are trying, they are pitching it big for customer experience. If at all the promotions are to be online, they are banking big on the customer interaction/participation. With cross-Media, display, mobile, search, social, video, et al and with trending promotional techniques like smart applications, games, augmented reality banners, events, organizations, now, have numerous ways to rea...
No sensationalism, No Yellow journalism and no pessimism. We are opinionated and we write for positive impact on the society as a whole.