Showing posts with label Hyderabad startups. Show all posts
Showing posts with label Hyderabad startups. Show all posts

December 01, 2014

How to combat Startup Workforce Worries with a Must-have-List in hand

Andhra Pradesh Chief Minister Shri Mr. Chandrababu Naidu’s green signal to a Startup Village, on lines of Kochi, might have left all the budding entrepreneurs in the coastal city, Vishakhapatnam, in a cheerful mood. But, so soon to be surfaced were the facts that only a handful of workforce is willing to take up a career with startups. A recent write up in top English daily also suggests that the same is the case with startups in Hyderabad, the joint capital of AP and Telangana.

So many engineers being qualified each year, and the State known to be a haven for techie younger generation and one among tops (before AP bifurcation) in processing many IT related activities, why on this earth all budding entrepreneurships left with a handful of workforce? The question seems reasonable.

With the growing numbers of younger lot turning to lavish packages of MNCs and already MNC-mesmerized working lot unwilling to come off their safe seats, burgeoning small setups finding it hard to build up the workforce while slogging to make their dream projects pace up.
What could be the possible reason for this workforce gap? As we tried examining:

Having gone through a simple google search of that of a startup, mentioned in that English Daily, what we found, to our surprise, was a no-face organization. Not even a single link in the result page was related to that of the company we were searching for. It had yielded nothing but a blank opinion on that company. – Apologies we said that.

That experienced, we think even startups should gear up for the market demands in order to attract qualitative workforce, i.e. they ought to have certain qualities at least to make their business searchable, if not to roping in a skilled workforce - experienced as well as just pass-out. For that, chalking out a ‘Must-have list’ would not be a bad idea at all.

Must-have list:

Quirky Idea

The idea should be really convincing and at the same time, it should have that unique factor to hold the younger hearts. With the world turning app side, most of the startups now are coming up with app developing ideas thus they could make the businesses get socialized and easily accessible across the world. But we guess that won’t work with every industry. App development for game/food/entertainment businesses is entirely different from that of healthcare sector, because the former industries give more scope to freedom of experimenting wherein the latter requires a bit of follow the line attitude. However, these days all industries are looking for that quirky idea which could gain them the publicity they needed. For e.g. an app of RTC showing up the information of busses like the time of next bus might attract the younger lot.

Optimized web front

Of course, your most effective face in this digital era is your web front. How effective is it depends on how well you optimize it and how stuffed you make it with insightful information and thought leadership materials. Whatever the case, you should have it, at the first hand, without which you cannot even imagine the plight of your business surviving the competition. Either to attract workforce or to promote your services, one should have a suave web front that not only promises the future with its content but also satisfies the gen-Z’s quick-to-be -searched attitude with its optimization. For e.g. showing up in the first page of google search results might increase the credibility of your company, which could help you to gain to-be-recruited’s confidence.

Surprisingly, as we said it earlier, google search of a startup, mentioned in that English daily, has surfaced nothing but irrelevant links like this:

A startup's struggle of being not shown up in Google Search Result Page
https://www.google.co.in/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=%22svaadh%22  (the link has been given basing on a research line, not to showcase that organization’s abilities)

Searching by that name showed up nothing related to that company. The link above itself is a self-explanative, which clears why a startup ought to have an optimized webfront.

Buzzy affair

Develop a buzzy brand, if not playing a conch. Your continuous participation in startups’ events matters for employees to find their heart in you. Show the younger lot that you are going places by creating buzz around. Try being on such buzzy platforms. Win some credentials and prove your mettle. There are many such to display your prowess, thus you could convey what you are up to. Who knows, you might even win some sponsors or industry mentors who could suggest you the path to build credibility.

One such platform is http://10000startups.com/, a better place for the startup likeminded.

In addition, you can participate in monthly events like #StartupSaturday. As the event sees many a working professionals and students turn up, there might be a chance that your idea might strike a chord with them leading to build a trustworthy image among and hence carving a niche place for you, as a potential employer.

However great they could promote themselves, budding entrepreneurs themselves cannot bring the change in the mind-set of younger lot while recruiting. But the growing experienced folk could also help bring the change, we feel. The experienced can educate the younger generation that it is all right to take up the opportunity with the startups and take risk in the initial stages of career. In addition, they could make the younger lot learn how they can grow up the ladder at a startup than that of an established organization.

On an endnote, there are no hard and fast rules for success. But following some set standards could help us at least try for what we wish to. No matter how effective is it, startups must have an up lifted face to attract younger lot is what our opinion is. It might differ with you. If it is, kindly help us learn more on this topic.