Andhra Pradesh Chief Minister Shri Mr.
Chandrababu Naidu’s green signal to a Startup Village, on lines of Kochi, might
have left all the budding entrepreneurs in the coastal city, Vishakhapatnam, in
a cheerful mood. But, so soon to be surfaced were the facts that only a handful
of workforce is willing to take up a career with startups. A recent write up in
top English daily also suggests that the same is the case with startups in
Hyderabad, the joint capital of AP and Telangana.
So many engineers being qualified each
year, and the State known to be a haven for techie younger generation and one
among tops (before AP bifurcation) in processing many IT related activities,
why on this earth all budding entrepreneurships left with a handful of
workforce? The question seems reasonable.
With the growing numbers of younger lot
turning to lavish packages of MNCs and already MNC-mesmerized working lot unwilling
to come off their safe seats, burgeoning small setups finding it hard to build
up the workforce while slogging to make their dream projects pace up.
What could be the possible reason for
this workforce gap? As we tried examining:
Having gone through a simple google
search of that of a startup, mentioned in that English Daily, what we found, to
our surprise, was a no-face organization. Not even a single link in the result
page was related to that of the company we were searching for. It had yielded
nothing but a blank opinion on that company. – Apologies we said that.
That experienced, we think even
startups should gear up for the market demands in order to attract qualitative
workforce, i.e. they ought to have certain qualities at least to make their
business searchable, if not to roping in a skilled workforce - experienced as
well as just pass-out. For that, chalking out a ‘Must-have list’ would not be a
bad idea at all.
Must-have
list:
Quirky Idea
The idea should be really convincing
and at the same time, it should have that unique factor to hold the younger
hearts. With the world turning app side, most of the startups now are coming up
with app developing ideas thus they could make the businesses get socialized
and easily accessible across the world. But we guess that won’t work with every
industry. App development for game/food/entertainment businesses is entirely
different from that of healthcare sector, because the former industries give
more scope to freedom of experimenting wherein the latter requires a bit of
follow the line attitude. However, these days all industries are looking for
that quirky idea which could gain them the publicity they needed. For e.g. an
app of RTC showing up the information of busses like the time of next bus might
attract the younger lot.
Optimized web front
Of course, your most effective face in
this digital era is your web front. How effective is it depends on how well you
optimize it and how stuffed you make it with insightful information and thought
leadership materials. Whatever the case, you should have it, at the first hand,
without which you cannot even imagine the plight of your business surviving the
competition. Either to attract workforce or to promote your services, one
should have a suave web front that not only promises the future with its content
but also satisfies the gen-Z’s quick-to-be -searched attitude with its optimization.
For e.g. showing up in the first page of google search results might increase
the credibility of your company, which could help you to gain to-be-recruited’s
confidence.
Surprisingly, as we said it earlier,
google search of a startup, mentioned in that English daily, has surfaced
nothing but irrelevant links like this:
 |
| A startup's struggle of being not shown up in Google Search Result Page |
https://www.google.co.in/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=%22svaadh%22 (the link has
been given basing on a research line, not to showcase that organization’s
abilities)
Searching by that name showed up
nothing related to that company. The link above itself is a self-explanative,
which clears why a startup ought to have an optimized webfront.
Buzzy affair
Develop a buzzy brand, if not playing
a conch. Your continuous participation in startups’ events matters for
employees to find their heart in you. Show the younger lot that you are going
places by creating buzz around. Try being on such buzzy platforms. Win some
credentials and prove your mettle. There are many such to display your prowess,
thus you could convey what you are up to. Who knows, you might even win some
sponsors or industry mentors who could suggest you the path to build
credibility.
In addition, you can participate in
monthly events like #StartupSaturday. As the event sees many a working
professionals and students turn up, there might be a chance that your idea
might strike a chord with them leading to build a trustworthy image among and
hence carving a niche place for you, as a potential employer.
However great they could promote
themselves, budding entrepreneurs themselves cannot bring the change in the mind-set
of younger lot while recruiting. But the growing experienced folk could also
help bring the change, we feel. The experienced can educate the younger
generation that it is all right to take up the opportunity with the startups
and take risk in the initial stages of career. In addition, they could make the
younger lot learn how they can grow up the ladder at a startup than that of an established
organization.