Opinionated

An endeavour to cater valuable software services to clients in the quickest time possible had led to a movement called agile software development. Many a methodologies/practices have been introduced as part of this movement, which have not only enabled developers speed up and monitor the entire software development life cycle process but also improved interaction between teams (developers and testers to project managers)  in an organization thus to see the new application get released ahead of time with minimum risk to the business . One such practice is Continuous Integration (CI), which automates the process of integration and testing and reports the test results as quick as possible. In this practice, every small piece of code, written by the team members, is integrated frequently. With the integrations carried out several times a day, each stage goes through the automated build tests and the problems, if any, can be recognized early on reducing the risk...

Andhra Pradesh Chief Minister Shri Mr. Chandrababu Naidu’s green signal to a Startup Village, on lines of Kochi, might have left all the budding entrepreneurs in the coastal city, Vishakhapatnam, in a cheerful mood. But, so soon to be surfaced were the facts that only a handful of workforce is willing to take up a career with startups. A recent write up in top English daily also suggests that the same is the case with startups in Hyderabad, the joint capital of AP and Telangana. So many engineers being qualified each year, and the State known to be a haven for techie younger generation and one among tops (before AP bifurcation) in processing many IT related activities, why on this earth all budding entrepreneurships left with a handful of workforce? The question seems reasonable. With the growing numbers of younger lot turning to lavish packages of MNCs and already MNC-mesmerized working lot unwilling to come off their safe seats, burgeoning small setups finding it hard to bu...

The brief that we have received is not definite: Creative team The inputs we have shared are all what we were given: Ad Sales Team This is what the client gave and at present, they are unavailable for talk: Media Agency It (the output) is exactly the opposite of what we are looking for: Client. If not so often, most of the times we get to hear some of the above conversations go on between respective teams in advertising / media agencies. What could be the probable consequences: creative agencies juggling between multiple retakes;  the perplexed creative team with loads of pressure and unclear communication as with what to be conveyed and  at the tail end a vexed up account/client unsatisfied with output.  In the entire process, the essence of advertising – the creativity would be at the risk of being adulterated. For all this mess or confusion as we put it, the reason could be unreasonable increasing of communication channels or layered communication....

Early in this century, the telecommunication industry was given a push with the advent of mobile phones, which stormed every one of our lives, giving us the leisurely pleasure to communicate with our loved ones while on the go. As it continued to grow up as a necessary commodity, with more and more up-gradations and add-on features, it has raised some concerns among people. Some are claiming that it has been pushing its boundaries more into our personal lives distancing the persons next to us rather than the opposite. However, mobile phones, as part of telecommunication industry itself, accept it distances the opposite, in their physical absence; more than it distances the ones next to us is what some are arguing. What could be the mutual point? Back in 2001, during the graduation days, I had a privilege to see one of my friends carrying the rock solid 8-inch long Nokia mobile phone. At that time, we had only one handheld among eight of us. We would utilize it only in emergencies...