Opinionated

Walking by the street gazing at an empty billboard, did you ever go blank wondering what it could be? Don’t stop. Read the line at the bottom or scan the quadcode given on that billboard with your smartphone to welcome some unknown guests on your mobile screen that will guide you through a promotional campaign. Taking a clue from that, it is apparent that organizations today seem adept in adapting the path breaking promotional aspects while communicating the brand message; clear and out-of-the-box. They seem to have found a perfect meaning for putting the customer in the centre. Whatever they are trying, they are pitching it big for customer experience. If at all the promotions are to be online, they are banking big on the customer interaction/participation. With cross-Media, display, mobile, search, social, video, et al and with trending promotional techniques like smart applications, games, augmented reality banners, events, organizations, now, have numerous ways to rea...

 “Creative advertising redefined with a slice of emotional values” apparently, has become a regular phenomenon in Indian advertisement context of late. Considering many recent advertisements produced in India – across varied product segments – which have tried to portray the relation between sisters and brothers, husband and wife, and between old age couple, the Indian advertising industry seems surely at its best in utilizing the humane emotional values.  For instance, gone Diwali 2012, big brands like Tanishq and Cadbury had lent their share in patting the emotional values of the middle age couple and the most abandoned section of Indian society during festivities, the bachelors/working professionals who stay away from home. While the former pitched its solitaires business with ‘ One Love ’ campaign through a satiric vernacular situation between middle-age couple, the latter brought-in the abandoned feeling of a phirangi (foreigner) at his workplace in India (made ...