Skip to main content

Emotionally, Indian Advertisements!



 “Creative advertising redefined with a slice of emotional values” apparently, has become a regular phenomenon in Indian advertisement context of late. Considering many recent advertisements produced in India – across varied product segments – which have tried to portray the relation between sisters and brothers, husband and wife, and between old age couple, the Indian advertising industry seems surely at its best in utilizing the humane emotional values. 

For instance, gone Diwali 2012, big brands like Tanishq and Cadbury had lent their share in patting the emotional values of the middle age couple and the most abandoned section of Indian society during festivities, the bachelors/working professionals who stay away from home. While the former pitched its solitaires business with ‘One Love’ campaign through a satiric vernacular situation between middle-age couple, the latter brought-in the abandoned feeling of a phirangi (foreigner) at his workplace in India (made him feel at home reading through the line “Toh is Diwali aap kise kush karenge”.)

Not only during Diwali 2012, but also a month before the festivities, the Indian advertisement fraternity has proven track record of moving the audience/customers emotionally. 

A good example of that sort would be the most talked about ICICI Bank Unexpected Rewards campaign wherein the campaign showcased the struggle of two kids to get a candy for the minimum sum they had, echoing to a folk song. Even, Cadbury Oreo’s ‘Naya Oreo Choco Cream from Cadbury’ too tried to build a strong proposition using brother and sister relationship to launch the all new Chocolaty Oreo. 

All said and done, clients don’t buy ideas or solutions alone – they buy trust, which perhaps influences the Indian advertisers to pitch the brands in emotionally stronger ways. Of course, the world is still yet to see the best from Indian advertisements, emotionally.
Labels:

Popular posts from this blog

Planning for a career change? Here is a constructive approach or career change advice.

An article published on  www.huffingtonpost.com  on Jul 1, 2013, based on a survey, stated that almost 80 percent of employees in their 20s want to change their careers, and the percentage is less than that of workers in their 30s and 40s. That read it could be guessed that a very small percentage of the younger lot were firm in their career plans while others were not aware of what they wanted to be and thus ended up changing their careers. Shoot up to the present , the situation is not so different . With day-to-day technology up-gradation and the increase in required skills to cope with industry downturn , employees feel the same insecurity to continue with their current career . Without focusing much on their freedom to think so, what we advise them to follow is a constructive approach while planning for a career change to avoid future job inconsistencies. Our career change advice: Assess The reasons could be many while opting for a career change. Neverthele...
Read more

Continuous Integration (CI), Develop l Integrate l Test l Deliver

An endeavour to cater valuable software services to clients in the quickest time possible had led to a movement called agile software development. Many a methodologies/practices have been introduced as part of this movement, which have not only enabled developers speed up and monitor the entire software development life cycle process but also improved interaction between teams (developers and testers to project managers)  in an organization thus to see the new application get released ahead of time with minimum risk to the business . One such practice is Continuous Integration (CI), which automates the process of integration and testing and reports the test results as quick as possible. In this practice, every small piece of code, written by the team members, is integrated frequently. With the integrations carried out several times a day, each stage goes through the automated build tests and the problems, if any, can be recognized early on reducing the risk...
Read more

How to combat Startup Workforce Worries with a Must-have-List in hand

Andhra Pradesh Chief Minister Shri Mr. Chandrababu Naidu’s green signal to a Startup Village, on lines of Kochi, might have left all the budding entrepreneurs in the coastal city, Vishakhapatnam, in a cheerful mood. But, so soon to be surfaced were the facts that only a handful of workforce is willing to take up a career with startups. A recent write up in top English daily also suggests that the same is the case with startups in Hyderabad, the joint capital of AP and Telangana. So many engineers being qualified each year, and the State known to be a haven for techie younger generation and one among tops (before AP bifurcation) in processing many IT related activities, why on this earth all budding entrepreneurships left with a handful of workforce? The question seems reasonable. With the growing numbers of younger lot turning to lavish packages of MNCs and already MNC-mesmerized working lot unwilling to come off their safe seats, burgeoning small setups finding it hard to bu...
Read more